In this day and age, in order to be successful online, your small business has to be on social media!
Yes, this theory applies even if you only own a brick and mortar store and all your customers have to physically visit your store to make a purchase. You still have to use your social presence to get them to walk into your store.
Now, say you are already using social media, posting your updates at regular hours, engaging with your customers, letting them know about the occasional discount or special offer and they are all happy and your world is beautiful.
“Ah! I’ve managed to attain perfection in the social media world.” You think.
Unfortunately (I think you knew this was coming :)), the time and energy you put into all the tasks I mentioned above, doesn’t just end there. You still need more info to keep growing and benefiting from your social presence.
Why? Because after you’ve accomplished all of the above, you need to continue growing your online presence, so that even more people can get to know about your business, visit your social pages and engage with you.
All the time and effort you put towards your social media channels – you should be able to measure them in some way, right?
That is exactly what an analytics tool enables you to do. It basically tells you how you are performing on the subject social channel, what is working, what is not working, how many followers you are gaining or losing and what are the best times for you to post on the channel so that your posts can be seen by most of your followers.
Now Facebook, Twitter and Pinterest offer you this info in-house. But Instagram doesn’t (at least not at the time of writing this post).
Therefore, if you are marketing your business on Instagram you can measure your analytics using a third party tool called Iconosquare, which is pretty amazing by the way because of the depth of info it provides. So, today we are going to get into Iconosquare and take a look at all of the info it provides and how you can use it to track your Instagram analytics.