Social Media Branding 101 Part Two: How to Represent your Biz + Blog (a. k. a. your Brand) via your Twitter Page

Social Media Branding 101 Part Two - Learn how to best represent your biz + blog (a.k.a. your brand) via Twitter. Download your FREE Twitter Branding Checklist. | Social Media with Priyanka | Bespoke Online Marketing Solutions and Social Media Consulting for Small Businesses and Solopreneurs

A’right, so we are now ready to move on to Twitter!

Before I begin, I need to address all of you who might have chanced upon this blog post and have absolutely no idea as to why I am beginning it with the sentence “A’right, so we are now ready to move on to Twitter!”

Move on to Twitter from “what?” A valid question.

Therefore here’s a very brief history of why I began this very post with the “Oh, you already know what I am talking about” sentence!

This is my second post on the Social Media Branding 101 series where I talk about how you can represent your business + blog (a. k. a. your brand) via Twitter. I concentrated on Facebook in the first part and if you missed all the action there, I encourage you to head over to this post and get yourself acquainted with why I decided to do the series, why it is important to have your branding strategy extend out to your social media channels beginning with your website and finally how you can cohesively represent your brand via Facebook – keeping it in sync with your business website and blog.

 

Okay, so now that you’re back (and for those of you who didn’t need to do the back and forth thing), let’s move on and figure out how you can work towards representing your biz + blog (a. k. a. your brand) via Twitter.

 

Also, I suggest you grab your Twitter Branding Checklist before you continue to read on any further so that you will be able to cross things off your list as you move along. Click here or on the image below to download your checklist.

Social Media Branding 101 Part Two – Learn how to best represent your biz + blog (a.k.a. your brand) via Twitter. Download your FREE Twitter Branding Checklist. | socialmediawithpb.com

 

Branding your Twitter page

 

So, what parts of your Twitter page can be tweaked to reflect you and your brand? Let’s take a look at them one by one.

 

– Profile photo: [dimensions 400 x 400 px]

Displays 200 x 200 on a desktop. Once again if you need ALL the info on all the available dimensions, check out this super detailed post by Sprout Social. It lists each social network and its image requirements separately.

Okay so coming back to your Twitter profile photo – it is very important and is your main image when it comes to representing you or your brand across the network.

Your Twitter profile photo is the image which people across the network will see when they,

  • Land on your profile page. This is where they will see the largest version of your photo – the 200 x 200 size.

Social Media Branding 101 Part Two - Learn how to best represent your biz + blog (a.k.a. your brand) via Twitter. Download your FREE Twitter Branding Checklist. | socialmediawithpb.com

  • Within their Twitter stream. This where your followers will see a smaller version of your photo whenever you send out a tweet. Your followers’ followers will also see the same smaller version in their streams whenever your followers retweet you. For example, here’s how I see Donna’s profile photo within my Twitter stream.

Social Media Branding 101 Part Two - Learn how to best represent your biz + blog (a.k.a. your brand) via Twitter. Download your FREE Twitter Branding Checklist. | socialmediawithpb.com

  • Within the “Who to follow” suggestion box. This is where people who don’t yet follow you (or even know that you exist) will see the same smaller version of your profile photo with a link to your page. The “Who to follow” suggestion box appears towards the right of your profile page and your home page.

Social Media Branding 101 Part Two - Learn how to best represent your biz + blog (a.k.a. your brand) via Twitter. Download your FREE Twitter Branding Checklist. | socialmediawithpb.com

Considering the above three scenarios, it obviously goes without saying that your profile pic appears in a lot of important places within the network and it only makes sense to make sure that you use a clear photo of you or your company’s logo.

Now, as I mentioned in my previous post, I am all for displaying your own image rather than using a logo only because it makes it easier for your followers (as well as those who chance upon your social pages from your website) to identify you! A logo works better in the case of a corporate brand or a product. If you run a one man/woman show, which is mostly the case if you are a small business owner or a blogger (plus that is who this post caters to) YOU represent your own brand.

In fact, here’s an example of how Louise from Solopreneur Sidekick saw her Instagram followers grow by almost a 100 within the first 2 days after her changing her profile pic from her logo to her own pic!

Social Media Branding 101 Part Two - Learn how to best represent your biz + blog (a.k.a. your brand) via Twitter. Download your FREE Twitter Branding Checklist. | socialmediawithpb.com

Yes, this is not a Twitter example but given the case in point this is exactly what I am talking about – adding a human touch to your biz + brand by using your own image in your profile pic thereby making it easier for your followers to identify you and identify with you.

Another important point. Make sure you use the same photo in your profile pic as your blog’s main image of you.

Using different photos of you across your social networks and your blog is not recommended simply because it can confuse your followers! Using the same photo, on the other hand, helps in maintaining cohesiveness.

As an example, if you visit any of my social platforms, you will notice that I use the exact same photo across all of them which is in sync with my blog. If I plan to change the photo on my blog, I will need to update it across all the social media channels as well.

 

Twitter related reading: Twitter’s new audience insights – what you need to know and why they matter

 

– Header photo: [dimensions 1500 x 500 px]

The Twitter header photo serves the same purpose as your Facebook cover photo – a larger space to talk more about your brand, therefore this is where you can get creative about how you showcase your brand!

Use an online graphic creation tool such as Canva, Easil or PicMonkey to create your header photo. If you don’t want to break your head over the various dimensions you need to remember, just use Canva or Easil’s readymade template. See the screenshots below for Canva and Easil respectively.

Social Media Branding 101 Part Two - Learn how to best represent your biz + blog (a.k.a. your brand) via Twitter. Download your FREE Twitter Branding Checklist. | socialmediawithpb.com

Easil Twitter header template

Let’s take a look at some examples on how you can use your header photo to represent your brand.

 

Example 1: My own header photo

Social Media Branding 101 Part Two - Learn how to best represent your biz + blog (a.k.a. your brand) via Twitter. Download your FREE Twitter Branding Checklist. | socialmediawithpb.com

I have to be a little biased here! But I am using my own example only because it is so simple. I have used Photoshop to create my Twitter header image. If you read my previous post on Facebook, you will know why I chose this design. But I guess I will reiterate them for your benefit once again. So, here you go.

  • I am not a pro-designer. My photoshop skills are in a learning phase right now. I like to use Photoshop rather than Canva or PicMonkey for designing my blog’s images because it gives me a lot more versatility. However, I still love and use both Canva and PicMonkey to create various other images for my blog and social media networks. In fact, I create a lot of my Pinterest images using both these tools. And I highly recommend using either to create high quality and professional looking graphics for your blog.
  • I like to keep things simple and straightforward. Which is obviously so apparent from my header image design – one color, two text elements and that’s pretty much it!
  • I think that a simpler design will not confuse my followers while getting the message across. Why did I choose to use the above design? The color is in sync with my logo and my brand’s color palette. You can read all about the importance of color palettes in branding here. My intention is to make social media simple for you to understand and follow – and that is exactly what my header image says with the #socialmadesimple hashtag.

Now, of course you can get plenty creative about how you represent your brand via your Twitter header, either by designing it on your own or hiring someone to do it for you if you have the budget to hire a graphic designer/branding expert. The choice is left to you.

All you need to remember is to keep things in sync by incorporating your brand’s colors, fonts and overall design within your image.

Here are a few more examples;

 

Example 2: Kreanille Design by Annamari Ban

If you hop over to Annamari’s website you will see that the header image she uses is in sync with her website’s design and colors.

Social Media Branding 101 Part Two - Learn how to best represent your biz + blog (a.k.a. your brand) via Twitter. Download your FREE Twitter Branding Checklist. | socialmediawithpb.com

 

Example 3: The Nectar Collective

I used Melyssa’s example in my Facebook post as well. This is another simple example of how you can use your header image to just display your logo and your brand’s vision/mission. A very simple, no frills design keeping in mind your brand’s fonts and colors.

Social Media Branding 101 Part Two - Learn how to best represent your biz + blog (a.k.a. your brand) via Twitter. Download your FREE Twitter Branding Checklist. | socialmediawithpb.com

 

Example 4: Socially Sorted

This example from Donna Moritz’s Socially Sorted showcases how to use your header image to talk about an upcoming event such as a free webinar. Notice the use of Donna’s own image and her brand’s colors in the design.

Social Media Branding 101 Part Two - Learn how to best represent your biz + blog (a.k.a. your brand) via Twitter. Download your FREE Twitter Branding Checklist. | socialmediawithpb.com

 

Example 5: Mari Smith

You can also use your header image to showcase yourself doing what you do best! For example check out Marie Smith’s header image which shows her speaking at an event.

Social Media Branding 101 Part Two - Learn how to best represent your biz + blog (a.k.a. your brand) via Twitter. Download your FREE Twitter Branding Checklist. | socialmediawithpb.com

 

Example 6: Bold and Pop

Here is a rather interesting header image example I came across. It doesn’t say anything but the use of the two colors just screams Bold and Pop like the name of their brand!

Social Media Branding 101 Part Two - Learn how to best represent your biz + blog (a.k.a. your brand) via Twitter. Download your FREE Twitter Branding Checklist. | socialmediawithpb.com

 

Twitter related reading: Top 20 Twitter marketing tips for businesses – from the habits of the best business tweeters

 

– Twitter theme

Have you ever chanced upon a Twitter profile from a website and wondered how things seemed so “seamless”? Because the colors from the website just seemed to have gotten transferred to the Twitter profile in question.

For example place your cursor over any link on this page and then head over to my Twitter profile and notice the color of all the links – both are of the same color, right?

Nope its not magic! Twitter allows you to customize your profile so that your user’s experience can get transferred from your website/blog to your Twitter profile – yup, you guessed it right – “seamlessly”.

This is a great way to extend your branding using your website’s primary color over to your Twitter page! You can customize your Twitter profile by changing your theme using either of the two methods below. Both will allow you to achieve the same result.

  • Click on “Edit profile” and then click on “Theme color”. Type in your website’s primary color’s hex code. Click “Save changes” and that’s it!

Social Media Branding 101 Part Two - Learn how to best represent your biz + blog (a.k.a. your brand) via Twitter. Download your FREE Twitter Branding Checklist. | socialmediawithpb.com

Social Media Branding 101 Part Two - Learn how to best represent your biz + blog (a.k.a. your brand) via Twitter. Download your FREE Twitter Branding Checklist. | socialmediawithpb.com

  • Click on “Settings”, “Design” and then type in the color code in the “Theme color” box. Hit enter and save your changes and you’re all done!

Social Media Branding 101 Part Two - Learn how to best represent your biz + blog (a.k.a. your brand) via Twitter. Download your FREE Twitter Branding Checklist. | socialmediawithpb.com

Social Media Branding 101 Part Two - Learn how to best represent your biz + blog (a.k.a. your brand) via Twitter. Download your FREE Twitter Branding Checklist. | socialmediawithpb.com

All links in your profile will now display your custom color keeping things seamless across your website and Twitter.

 

Twitter related reading: Five ways to increase your Twitter engagement – learn from the world’s top brands

 

– Twitter photos

Ever since Twitter introduced their cards feature, there are two ways to display your blog’s images via Twitter. If you set up cards on your website (you can check out my detailed guide on Twitter cards here) then this is how your tweet will show up in your followers’ streams.

This is a tweet with a summary with large image Twitter card attached to it.

Now, you don’t need to explicitly add a separate image to your tweet when this type of a Twitter card is set up on your website. It will display your blog post’s featured image by default. My blog’s featured image size is 900 x 450 px and as you can see it does get displayed in its full glory within the tweet. In short, I don’t really need to do anything to make sure my blog’s main image (which shows up with my tweet) is in sync with my website’s overall design.

But if you explicitly add an image to your tweet along with your link, make sure to align your image with your brand – meaning use your brand’s colors, fonts etc. to create an image which will stand out in your user’s Twitter feed. Use a tool such as Canva or PicMonkey to create templates for the various types of images you tweet out often so that you can reuse them, thus saving you precious time.

Here is an example tweet from Pink Pot where the tweet has an image attached to it but is not a Twitter card.

Plus, Twitter now allows you to display in stream images in a square format, meaning a lot less is going to get cut off even if you upload a portrait style image to your tweet! According to Louise’s post, 1200 x 1200 px is the recommended size for an image to optimally display within your tweet, without any distortions.

So, for example, if you design Instagram images for your blog posts you can now reuse them in your tweets! Here is an image I tweeted out which I had specifically created for Instagram, so the dimensions are 1080 x 1080 px (square) and as you can see below, it displays perfectly within my tweet.

 

Related reading: Eight social media automation mistakes your business should avoid at all costs

 

– Pinned tweet

A pinned tweet is a great way to carry over your brand’s message from your website to your Twitter profile. A pinned tweet always stays at the top of your profile’s feed so it is the very first tweet a user sees when he/she lands upon your Twitter profile and scans through your tweets.

In order to pin a tweet to your profile, click on “More” (the three dots you see below your tweet) and then click on “Pin to your profile page”. Your tweet will now always display at the top of all your other regular tweets.

Social Media Branding 101 Part Two - Learn how to best represent your biz + blog (a.k.a. your brand) via Twitter. Download your FREE Twitter Branding Checklist. | socialmediawithpb.com

How can you use this feature to represent your brand via Twitter?

You can use it to display your brand’s message/mission/vision/values/goal or pretty much anything you/your brand believes in and make it stand out amongst your other tweets.

For example, I have pinned the following tweet to my profile because my goal is to help small businesses, bloggers and solopreneurs with their online marketing efforts while they “peacefully” take care of their MOST important task – which is running their business.

Here is another example from Erika Madden’s Twitter profile. This pinned tweet immediately tells her followers what she/her business believes in.

 

Related reading: Ten social media policy do’s and don’ts from the playbooks of world famous brands

 

So that’s pretty much it folks! Here’s a quick recap.

  • Your Twitter profile photo is super important! Make sure it displays a clear image of you in sync with your business website/blog.
  • Create a header image keeping your brand’s aesthetics in mind. But also remember that this is where you can get really creative about how you use it to display your brand’s message/ultimate goal. This is the place to use your logo if you haven’t used it in your profile image.
  • Customize your Twitter theme so that it reflects your website’s primary color. This will enable your users to have a seamless experience as they transition from your website to your Twitter page or vice versa.
  • If you attach an image with your tweet, make sure it is in sync with your brand’s overall design.
  • Let your pinned tweet display your brand’s mission/vision/goal or anything you believe in which goes hand in hand with your business/brand.

 

Stay tuned for the rest rest of the series by signing up for my Social Made Simple emails and don’t forget to grab your free checklist below! Just click on the image below to download it.

Download Twitter branding checklist

 

Sharing is caring people! So, if you liked this post, please share it with your friends and followers. I have already done all the work for you, all you gotta do is click on the image below to tweet it out.

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For sharing on Pinterest, use the image below for the best results. You’ll see a Pinterest “Save” button on your left when you hover over the image. I have already filled out the pin description for you. All you gotta do is click on the button!

Social Media Branding 101 Part Two – Learn how to best represent your biz + blog (a.k.a. your brand) via Twitter. Download your FREE Twitter Branding Checklist. // Social Media with Priyanka // Bespoke Online Marketing Solutions and Social Media Consulting for Small Businesses and Solopreneurs

 


What does branding mean to your and your business?

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